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This site states the following, "Product is successfully added to your shopping cart." We noticed that the web site also stated " There is 1 item in your cart." It also stated " The Peloton is our most popular backpack, it is very. Versatile, when compressed and rolled, it is small enough to be a day pack, when fully expanded and unrolled, it is big enough for an. Highly versatile messenger bag with convenient magnetic clips, retractable secondary soulder strap, and an external carry system. The joy of cruising under the menacing flag." The header had shop as the highest ranking keyword. It was followed by store, back, and pack which isn't as ranked as highly as shop. The next words the site uses is roll. top was also included and will not be understood by search parsers.